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In-Image Unit
In-Screen Unit
Table of Contents
High Impact Units
In-Screen Embedded Video
Partnership Benefits
2020 Thought Starters
Our Team
Partnership Overview
PARTNERSHIP OVERVIEW
TOTAL CAMPAIGNS
23
51
CREATIVE VERSIONS
~73,258,340
TOTAL IMPRESSIONS
TOTAL INVESTMENT
~$800K
10
BRANDS SUPPORTED
Here’s a look back at our strong 2019 partnership
Surround summer, sporting events (baseball, football, Super Bowl), and other big events (Grammy Awards) with GumGum’s highest viewability driving unit!
Tactics
Drive efficiency, engagement, viewability and time spent with this ever-present unit that survives user scroll throughout the entire webpage visit.
Goals
In-Screen ABI + GumGum Gallery
In-screen unit
In-image unit
In-Image ABI + GumGum Gallery
Leverage GumGum's technology to reach users and share brand messaging within the images, where people focus their attention.
Great for Competitive Conquesting, as used by Bud Light, Natural Light and Busch, placing brand images right on top of competitive logos and products.
Display multiple creative messages or feature multiple brands/flavors in visible, non-intrustive environments.
Drive high impact awareness and engagement to keep ABI brands top of mind and introduce new product/flavor launches.
IN-IMAGE CANVAS, IN-SCREEN FRAME, IN-SCREEN SCROLL
high impact units
High Impact ABI + GumGum Gallery
Enhance summer, and all the fun things that come with it, with video and display creative units!
Seed out your video assets with GumGum's hybrid video/display unit at scale and generate engagement with video expansions at click!
in-screen embedded video
In-Screen Embedded Video ABI + GumGum Gallery
Access to first-to-market creative opportunities
Priority sponsorship access to premium events, seasonal alignment and competitive conquesting
White glove service, including specialized team for strategy, marketing, pre-sales and post-sales campaign management
Unique multipronged targeting approach designed specifically for each campaign
Dedicated creative team with expertise in beverages/spirits
Partnership benefits
Preferred rates to ensure efficiency for all campaigns
2020 thought starters
In-Image Expandable Demo
expandable canvas unit
Extend Bon & Viv Spiked Seltzer's NFL sponsorship beyond just the TV screen with GumGum's In-Image Expandable Unit! With expansions based on user interaction, only the most engaged fans will see the high impact Spiked Seltzer Game Plan, while In-Image brand presence is aligned with the image throughout the entire experience.
Casey hunt
Account Director casey@gumgum.com
Monica hefferan-horner
Sr. Account Manager mhefferanhorner@gumgum.com
davis reiter
Sr. Programmatic Manager davis@gumgum.com
ALLISON GIETL
Sr. Sales Director, East allison@gumgum.com
Ariana Citron
Sr. Marketing Strategist ariana@gumgum.com
ANDREW SONG
Ad Operations andrew@gumgum.com
THANK YOU FROM OUR TEAM
LAUREN DEFRANZA
Design Manager, Sales Support lauren@gumgum.com
our team
THANK YOU AND CHEERS TO 2020!
